The South Korean people and an increasing number of major companies in the country accept begun to embrace and integrate the metaverse into their everyday lives in new and unexpected ways.

Two major retailers in the country have recently introduced metaverse and artificial intelligence elements to shoppers to raise their shopping experience.

GS Shop introduced dwelling shopping via the metaverse on Tuesda past showing the inner workings of a food product facility. Information technology aimed to reassure customers of the quality of the facility and the food that was for sale.

GS Shop turned scans of the physical facility into 3D representations. This way, customers who had augmented reality devices, similar to the haptic gloves Meta previewed this calendar week, could tour the facility in the virtual world to run into the conditions under which their food was being produced.

Jason Ye, co-founder of multichain ecosystem accelerator DeSpread, has noticed the explosion of companies joining the metaverse in Korea. "It seems like every visitor is diving into the metaverse and play-to-earn these days," he told Cointelegraph.

"Korea has lots of huge IPs. If you tin combine those IPs with peachy content effectually them, yous can build a great concern model. Attractive contents are the basis for inbound the metaverse."

Metaverse and AI avatars are popping up in several industries including retail shopping, finance and fifty-fifty public services.

Lotte Home Shopping, which topped $14 billion in sales in 2022, introduced Lucy, a virtual model to assist promote the brand's products. Lotte will use Lucy in futurity video content and on social media since the avatar has its own Instagram business relationship. It is also highly probable that Lotte will integrate Lucy into its metaverse-based virtual store.

The deployment of virtual reality has also extended to the public sector. The Seoul Urban center regime appear on November. 6 that it planned to have built its metaverse platform by 2023, where residents can file ceremonious petitions.

Related: 'We are edifice for the metaverse,' says Meta VP Nick Clegg

The tentatively named "Metaverse 120 Center" volition handle virtual visits that do not require the visitor'southward physical presence.

On Nov. x, the Korean war machine announced that it would phase in metaverse applications to soldier training programs past the 2030s.